Our mission is to create evidence-based behaviour change campaigns to improve health and save lives. We deliver campaigns at scale to maximise impact and cost-effectiveness.
We use storytelling to motivate change and use scientific methods to test the impact of our interventions.
Why mass media?
We want to improve as many lives as we can, as quickly and cost-effectively as possible. Mass media is one of very few possible ways to cost-effectively reach millions of people at a time. We have proved that media campaigns can encourage people to protect themselves from disease, seek treatment at the right time and help them to plan and raise healthy families.
Our focus areas
We use analysis, modelling and formative research to select campaign themes and target behaviours, focusing on those with the greatest potential for impact via a media campaign. Our focus areas include family planning, child survival, early childhood development, nutrition, water, sanitation and hygiene and emerging, infectious and neglected diseases.
HOW WE WORK
Science: We design campaigns and create content based on extensive formative research and rigorously evaluate our impact.
Stories: Story-based and culturally relevant spots ensure our behaviour change messages are engaging and memorable.
Saturation: Broadcast reaches large proportions of the population 6-10 times per day, every day.
From 2010-2020, we reached over 70 million people with radio campaigns in 15 countries, improving health behaviours of over 9.5 million individuals, and saving over 5,500 lives. Your donation will support our cost-effective, high-impact work.